Inbound Sales and Trade Mission

Inbound Sales

Inbound sales means developing outreach strategies that identify active buyers and personalize your message for them. 

  • Identify active buyers who have recently visited your website, filled out a form, or opened one of your emails.
  • Personalize your message to the buyer’s context, such as the buyer’s industry, role, interests, or common connections.
  • Guide an exploratory conversation so that your prospect feels like they are empowered to make the right decisions.
  • Evaluate your prospect’s situation and your ability to help them.
  • Deliver personalized presentations that explain how features will specifically help customers and their situation.

Email Marketing

Life cycle marketing, segmentation, email design, analytics, and optimization come together to create an email marketing strategy that grows your business. Build an effective email marketing strategy with segmentation, personalization, and optimization.

  • Use email for life cycle marketing, which focuses on the importance of segmentation for your email campaigns.
  • Create effective, inspiring, and compelling emails that develop an immediate connection with your prospects and improve your conversions.
  • Use best practices to make sure that your emails are delivered correctly.
  • Integrate lead nurturing into your emails and build a great workflow.
  • Create a data-driven email marketing program with analytics to measure, test, and improve the emails that you send.


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