ADEXMA
Pricing Excellence

Stop leaving money
on every invoice

You can feel it in every discount approval, every cost-plus quote, every customer who never pushes back on price. The average manufacturer leaks 200–400 basis points through pricing alone — $2–4M a year on a $100M business.

The symptoms

The margin leaks you cannot see

Six symptoms we find in almost every manufacturer we walk into.

You approved a discount last week and you’re still not sure it was the right call

Your reps ask for 8–12% off. You approve, because losing the deal feels worse than losing the margin. But nobody tracks which discounts actually won deals and which just gave away profit.

Tariffs changed again. Your cost model is already wrong.

Steel is up. Resin is volatile. Your surcharge formula is six months old. You are quoting today on yesterday’s costs — and your margin shrinks with every order.

Your competitor just won a deal on price — or did they?

You lost a large account because “their price was lower.” But was it? Or did your quoting process take five days while theirs took five hours? Speed, structure, and confidence are what you control.

There is no systematic price review process

Annual price increases are ad hoc. Cost-plus is the default. Nobody knows the true pocket price after all discounts, rebates, and freight absorption.

Your best customers may be your least profitable

Volume does not equal profit. Without pocket price visibility by customer, you are flying blind on which relationships actually make money.

Your pricing authority matrix lives in someone’s head

Who can approve what discount, at what threshold? The answer depends on who you ask. That is not governance — that is improvisation.

The evidence

Unmanaged discounts alone leak 200–400 basis points of margin

200–400 bps

Average margin leakage from unmanaged discounts

68%

Of manufacturers with no systematic price review

$2–4M

Annual margin left on the table per $100M of revenue

5–15%

Typical discount range with no tracking or governance

The diagnostic

How we find your hidden margin

The Pricing Excellence practice scores five diagnostic dimensions and draws on 15+ analytical frameworks to locate exactly where price is escaping.

Governance

Decision rights

Pricing authority, approval workflows, and who owns the floor price.

Analytics

Pocket price visibility

Waterfall construction, margin analysis by customer and SKU, reporting cadence.

Pass-Through

Cost escalation

Index-linked mechanisms, commodity surcharges, tariff recovery clauses.

Segmentation

Value capture

Customer and product segmentation, willingness-to-pay, value-based pricing.

Discipline

Price realization

Discount governance, exception tracking, and realization against list.

Part of Margin Architecture™ — 46 integrated frameworks across sales, pricing, and supply chain. See the full methodology →

From diagnosis to results

Diagnose

Pricing Health Check

We map your pocket price waterfall, discount patterns, and cost pass-through gaps. You get a quantified opportunity map, in dollars.

Implement

Fix the highest-value levers first

Pocket price waterfall, deal desk, approval workflows, surcharge mechanisms — built and embedded in how your team already works.

Sustain

Embed the process

Power BI pricing dashboards, quarterly pricing reviews, and continuous margin monitoring. The gains compound after we leave.

What clients achieve

100–500 basis points of margin improvement within 12 months

100–500 bps

Margin improvement within 12 months

$47M+

Cumulative margin recovered across engagements

10:1

Average return on diagnostic investment

30 days

To first measurable results

Case pattern

340 basis points recovered in 90 days at a $150M automotive supplier

A $150M automotive parts manufacturer recovered $2.3M in annual margin within 90 days. The diagnostic found 340 bps of leakage in unmanaged discounts, inconsistent cost pass-through, and a pricing authority gap that let 23% of deals bypass approval entirely.

“We thought our pricing was fine. Turns out we were leaving $2.3M on the table every year and had no idea.”

VP Commercial — automotive parts manufacturer, $150M revenue
Gross margin before28.4%
After31.8%
+340 bps

in 90 days

Exhibit — case pattern, $150M automotive parts manufacturer

Take the Pricing Scan

Free, self-serve, about 15 minutes. See where your pricing stands against 1,231 scored companies before you commit to anything.

Ready to find your hidden margin?

Scope is set per engagement — tell us your revenue band and where it hurts, and we will come back with a shape and a number.

See how your industry is performing in the Margin Squeeze Index™ →