ADEXMA
Pricing Excellence

Stop leaving money
on every invoice

You can feel it in every discount approval, every cost-plus quote, every customer who never pushes back on price. The average manufacturer leaks 200–400 basis points through pricing alone — $2–4M a year on a $100M business.

The symptoms

The margin leaks you cannot see

Six symptoms we find in almost every manufacturer we walk into.

You approved a discount last week and you’re still not sure it was the right call

Your reps ask for 8–12% off. You approve, because losing the deal feels worse than losing the margin. But nobody tracks which discounts actually won deals and which just gave away profit.

Tariffs changed again. Your cost model is already wrong.

Steel is up. Resin is volatile. Your surcharge formula is six months old. You are quoting today on yesterday’s costs — and your margin shrinks with every order.

Your competitor just won a deal on price — or did they?

You lost a large account because “their price was lower.” But was it? Or did your quoting process take five days while theirs took five hours? Speed, structure, and confidence are what you control.

There is no systematic price review process

Annual price increases are ad hoc. Cost-plus is the default. Nobody knows the true pocket price after all discounts, rebates, and freight absorption.

Your best customers may be your least profitable

Volume does not equal profit. Without pocket price visibility by customer, you are flying blind on which relationships actually make money.

Your pricing authority matrix lives in someone’s head

Who can approve what discount, at what threshold? The answer depends on who you ask. That is not governance — that is improvisation.

The evidence

Unmanaged discounts alone leak 200–400 basis points of margin

200–400 bps

Average margin leakage from unmanaged discounts

68%

Of manufacturers with no systematic price review

$2–4M

Annual margin left on the table per $100M of revenue

5–15%

Typical discount range with no tracking or governance

The diagnostic

How we find your hidden margin

The Pricing Excellence practice scores five diagnostic dimensions and draws on 15+ analytical frameworks to locate exactly where price is escaping.

Governance

Decision rights

Pricing authority, approval workflows, and who owns the floor price.

Analytics

Pocket price visibility

Waterfall construction, margin analysis by customer and SKU, reporting cadence.

Pass-Through

Cost escalation

Index-linked mechanisms, commodity surcharges, tariff recovery clauses.

Segmentation

Value capture

Customer and product segmentation, willingness-to-pay, value-based pricing.

Discipline

Price realization

Discount governance, exception tracking, and realization against list.

Part of Margin Architecture™ — 46 integrated frameworks across sales, pricing, and supply chain. See the full methodology →

From diagnosis to results

Strategy

Where your pricing stands

The free Margin Scan scores your pricing practices against more than 1,000 scored companies and names the gaps — before anyone is engaged.

Discovery

Pricing Health Check

We map your pocket price waterfall, discount patterns, and cost pass-through gaps. You get a quantified opportunity map, in dollars.

Projects

Fix the highest-value levers first

Pocket price waterfall, deal desk, approval workflows, surcharge mechanisms — built and embedded in how your team already works.

Results

Embed the process

Power BI pricing dashboards, quarterly pricing reviews, and continuous margin monitoring. The gains compound after we leave.

References

Already delivered, before the platform

  • Discounts brought back inside one pricing structure

    Building materials manufacturer · more margin

  • Tariff costs passed through, line by line

    Aftermarket distributor · more margin

  • Value the customer pays for put back in the quote

    Industrial manufacturer · more margin

Read the four stories →

Start where it hurts

Free, self-serve. Tell us where it hurts in fifteen minutes; then the Scan puts a number on it against more than 1,000 scored companies — before you commit to anything.

Ready to find your hidden margin?

Scope is set per engagement — tell us your revenue band and where it hurts, and we will come back with a shape and a number.

See how your industry is performing in the Margin Squeeze Index™ →